The Process
This is a basic overview of the EF Creative Process. A more in-depth process breakdown can be discussed or requestd at any time.
1. Illuminate
Reviewing the goal that was initially discussed.
2. Explore
Looking for data patterns.
Then mind mapping with words and then finally with sketches.
3. Assemble & Distill
Compiling and organizing all data.
Then the Copywriting team creates catchy headlines and phrases.
4. Pre-Design & Sign off
After dedicated sketches of the layout and graphical elements, a basic digital greyscale blueprint of the infographic layout is created. This will be shown to you, along with the Mood Board. This shows off the color palette, fonts and any visual inspiration. If you aopprove of these elements, we will need a signature signoff to move onto the next phase.
5. Digital Design
This is where the fun begins. We essetnailly stylize the wireframes with the mood board.
6. Test & Reinforce
At this point we want to make sure that what we have created makes sense to someone who is outside of your company as well as ours. With your permission, we will show about 5 to 10 people the finished product to make sure the nearly completed piece translates into a an intuative learning tool.
7. Presentation & Final Approval
At this point the project is just about done. We present the final product and if no other changes are needed, you sign off on the final and we send over the final deliverable files.
8. Launch & Promote
If you need any assistance with promotion, uploading to your website or email services, social media accounts, etc, please let us know. We are here to support you so that this project successfully launches and carries out it’s desired effect.
