EF Creative

Illustrative Visual Content

Boost conversions & revenue using visual content!

…Eric is very patient with our many changes to sponsor logos, date changes, and other various issues you may come across when promoting an event. He has been able to take our simple ideas and turn them into effective imagery … Ethan

Owner, Campus Wheelworks

Latest Projects

The Process

1. Illuminate

We review the goals that were initially discussed.

2. Explore

Looking for data patterns.  Then mind mapping with words and finally with sketches.

3. Assemble & Distill

Compiling and organizing all data.  Then the the copywriting team creates catchy headlines & phrases.

4. Pre-Design & Sign off

After dedicated sketches of the layout & graphical elements are completed, a basic digital greyscale wireframe of the infographic is created. This will be shown to you, along with the Mood Board. The mood board shows off the color palette, fonts and & visual inspiration.  If you approve of these two elements, we move onto the next phase.

5. Digital Design

This is where the fun begins!  We essentially stylize the wireframes with the mood board.

6. Test & Reinforce

At this point we want to make sure that what we have created makes sense to people who are outside of your company, as well as ours.  With your permission, we will show the almost finished product to about 5 – 10 people. 

7. Presentation & Final Approval

At this point the project is just about done.  We present the final product and if no other changes are needed, you sign off on the final, and we send over the final deliverable files.

8. Launch & Promote

If you need any assistance with promotion, uploading to your website or email services, social media accounts, etc, please let us know. We are here to support you so that this project successfully launches and carries out it’s desired effect!

About the founder of EF Creative

Hello, My name is Eric.  I am a Graphic Designer, specializing in infographics, visual information, digital illustration & icons.

I’m a visual person, through and through.  I believe visual information is more powerful than we give it credit for and I’ve taken it on as my mission to teach through visual communication.